Big changes in the way people access websites
Most of us don’t keep our cars, computers, TVs or phones forever, but we may think (or hope) that our website will be good forever. However, changes in technology and the ways people use it affect websites, and we must adjust, or risk becoming invisible to people who need us.
Only 10 years ago, you had to sit at a desk and turn on a computer to visit a website or check your email. That changed when the iPhone was introduced in June 2007; suddenly, anyone with that phone could access the internet and email on the go.
Today, 60 percent of all web pages are displayed on mobile devices. Today, your website must be easy to navigate on iPhones and Android phones as well as laptops, iPads, Android tablets, Kindles, desktop PCs and Macs, and the newest tabletop computers. Why? Because most (61 percent of) internet users are unlikely to return to a website that isn’t optimized for mobile browsing, according to Google.
Friends of Ministry’s websites are optimized for mobile, using “responsive” design (the design now recommended by Google). A “responsive” website responds to each visitor, adjusting its display to fit the visitor’s screen.
We call these websites “smart” because they’re smart enough to know what kind of device (phone, desktop, tablet) your web visitors is using and adjust accordingly, delivering a great user experience, no matter what. These “smart” sites are easy to read and navigate on all devices, from mobile phones to tablets, laptops, and desktops with all size screens.
Also important to know: We will build your new website using WordPress, one of the leading providers of software for websites and blogs. More than 74.6 million individuals and companies (CNN, The Wall Street Journal, UPS) use WordPress, and thousands of technical people and web designers are involved in supporting and improving it.
Whether your church is new to us or an old friend, we encourage you to get “smart” now by ordering a new or upgraded website for your ministry. For more information, please contact us.
Google “Mobilegeddon” Has Officially Arrived
According to comScore research from the summer, smartphones and tablets combined accounted for 60 percent of total digital media time in May 2014, up 10 percent from the previous year. The new algorithm will reflect that growing trend, favoring sites with large text, easily clickable links, and optimized sizes that fit the smaller screen of a smartphone. Websites that aren’t mobile-friendly will be demoted in the rankings, which likely means a drop in traffic from a mobile audience. (2015)
Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
In early 2014, the landscape… changed forever when Internet usage on mobile devices exceeded PC usage. (2015)
ComScore: Mobile Will Force Desktop Into Its Twilight In 2014
At today’s ComScore State of the Internet Webinar, the internet research firm presented data indicating mobile users would surpass desktop users in 2014. The data comes from Morgan Stanley and is consistent with its prediction in 2010 that mobile would surpass desktop within five years.
It’s Becoming a Mobile-First World
People are accessing stuff all the time on the go and that requires developers and publishers to think mobile first. (2012)
Mobile Devices Now Make Up About 20 Percent of U.S. Web Traffic
Mobile Web browsing continues to take off, with smartphones and tablets accounting for 20 percent of Web traffic in the U.S. and Canada, according to a new report. (2012)
Now more than ever it’s important that websites be optimized for mobile devices. (2011)
New Study Shows the Mobile Web Will Rule by 2015
In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet. In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use. (2010)